德国汉诺威工业博览会始创于1947年，是当今规模最大的国际工业盛会，被认为是联系全世界技术领域和商业领域的重要国际活动。自五年前该展会上德国政府主导展示了工业4.0概念之后，德国工业4.0的发展路径日渐清晰。

至本次展会，无论Siemens、SEW、Bosch、KUKA这些的德国本土大型企业，或是ABB，Danfoss，Schneider等众多传统工业巨头，还是诸多的欧美中小企业，多以实物或模型向参观者呈现数字化工业的各种解决方案。

人们可以看到智能生产线模型，可以看到机器人、传感器等反映工业4.0特点的硬件元素，也可以看到数据处理、智能控制等软件元素。

本届展会共有来自75个国家的5200家企业参展，其中中国参展商630家，数量仅次于德国本土参展商。但很遗憾的是，这些工业4.0类“高端”应用，或者是“大气”的展位，基本没有中国，甚至亚洲企业的影子。

笔者和众多到达现场的中国企业同仁闲聊，大家印象比较深刻的中国展位只有一个“华为”，但是华为展示的内容大多为通信领域和能源领域的产品，与工业4.0相关产品甚少。大家传统认知中的国内工业龙头企业出现的很少，展示面积较大的多是电机厂，或是配套零部件厂商，极少个别厂家展出所谓的工业方案，在欧美产品的对比下形象暗淡。

今年是汉诺威工业展的“小年“，仅仅启用了一半的展馆，但此次的主宾国却是地球上另一个工业霸主--美国，美国总统奥巴马也亲自前来为本土企业“站台”(去年是俄罗斯代表人普京前往)，我们看到微软等传统意义上与工业不沾边的企业都推出了与工业4.0软件系统配套方案，利用有效的这些方案争取站到工业4.0的制高点。

此次展会除了感受到发达国家的先进方案之外，现场最强烈的感觉就是现场中国人数占多数，和其它几个展商朋友简单分析了一下，中国参展商最多占四分之一，其余则都为参观展览的中国企业家或者政府人员，很多企业家是去探寻未来发展方向和合作机会，这个我们能猜到，但是很有意思的是大部分政府官员都是被欧美大企业邀请去参观的，这意味着欧美等企业的工业4.0，很大的一个买主是中国政府，其背后的意义也许是另一种的探寻。

正弦电气作为国内老牌工业自动化方案提供企业，在国内有着悠久的历史和良好的口碑，是国内技术派企业的代表。我们此次参展，主要的展品都是在国内工业领域较为领先的变频器，伺服系统等，而国外企业在展示时，很少会以这类产品作为展示主体，更多的是行业方案性展示和定制的解决方案，我们展示的产品只是其整体方案中的执行环节，简而言之，在整个系统中的地位比较低，利润率也低。未来很有一个可能，老外们动嘴皮子，写方案定策略，再提供一个顶层的软件架构，然后国人们将其中所有执行部件落实，有点类似电脑制造业。

很早以前我们的联想长城学着IBM,惠普康柏造电脑，等学的差不多了，IBM把制造电脑这个利润率偏低的工序卖给了联想，然后去做方案。结果是虽然落实方案的过程中电脑仍然很重要，但仅仅是一个工具，而且是个传统工具，也就决定了其利润水平一定高不了，看看现在联想和IBM的利润报表就知道了。

其实在去年11月国内工博会，作为国内最高层次的工业展会上国内企业也展出了很多先进现代化的方案，但为什么这次没在德国展出，个人能想到的可能有几个原因。

一是，国内的方案整体性差，大部分国内的企业都是在近20年成长起来，国外企业动辄百年，产品线不完整是难免的，在国内看到的先进方案可能很大一部分是用的国外的技术或者直接就是国外的产品。

二是，国内很多企业的成功是销售的成功，其产品的技术指标性能并不是很有优势，但这种销售的成功一到了国际市场很难复制，有些做的好的企业已经开始爬坡，但是更多的还在摸索。

三是，海外展出成本高，今年又是会展小年，企业在没有明确的目标市场情况下节省经费，国内的工业实体现在日子有多拮据，大家看看上市公司报表就知道了。

此次展会上，虽然看到了我们的很多短板和落后之处，但也看到了国内企业在整个世界制造地图上的位置。相比印度土耳其等大力倡导工业的非西方发达国家，其提供的产品还处于更低的一个层次，比如金属压铸件，我们的技术优势明显，此次参加展会的很多中国企业订单也是来自于此。另外，相比日韩等经济较发达工业发展较早的国家，他们提供的产品已经没有前些年那种追赶无力的感觉，有些企业甚至已经落到国内优秀企业的后面。

中国工业虽然在大的框架上落后于欧美发达国家，但是我们本土的工业完整性和市场巨大的容积可以给我们培养出很多专业性很强的具体行业，比如重工机械的发展就是跟随着国内基建市场成长起来的。

此次汉诺威展会，我们看到中国工控企业仍然和国外企业存在着巨大差距，在经历了工控行业快速发展的蓝海期之后，如何走出更加专业化的道路，摆脱工业4.0危机，是每个工控人都需要思考的问题。

英语翻译

Hannover Messe, Germany, was founded in 1947. It is the largest international industrial event and is considered to be an important international event linking the technical and commercial fields of the world. Since the German government led the demonstration of the concept of Industry 4.0 at the exhibition five years ago, the development path of German Industry 4.0 has become increasingly clear.

As of this exhibition, whether large local German companies such as Siemens, SEW, Bosch, and KUKA, many traditional industrial giants such as ABB, Danfoss, Schneider, and many European and American small and medium-sized enterprises, most of them present digital objects to visitors in real objects or models. Various industrial solutions.

People can see intelligent production line models, robots, sensors, and other hardware elements that reflect the characteristics of Industry 4.0, as well as software elements such as data processing and intelligent control.

A total of 5,200 companies from 75 countries participated in the exhibition, including 630 Chinese exhibitors, second only to German local exhibitors. But unfortunately, these "high-end" applications of Industry 4.0, or "atmospheric" booths, basically do not have the shadow of Chinese or even Asian companies.

The author chatted with many colleagues from Chinese companies who arrived at the scene. The Chinese booth that everyone was impressed by was only "Huawei", but most of the content displayed by Huawei was products in the communications and energy fields, and there were very few products related to Industry 4.0. There are very few domestic leading industrial companies that are traditionally recognized. Most of the large display areas are motor factories or supporting parts manufacturers. Very few manufacturers exhibit so-called industrial solutions. The image is compared with European and American products. dim.

This year is the "Little Year" of the Hannover Industrial Exhibition. Only half of the exhibition halls have been opened. However, the guest country of honor this time is another industrial hegemon on the earth-the United States. US President Barack Obama also personally came to "platform for local enterprises" "(Last year, Russian representative Putin visited), we have seen that companies such as Microsoft that are not in touch with industry in the traditional sense have introduced solutions that are compatible with Industry 4.0 software systems, and use these effective solutions to strive to stand on the commanding heights of Industry 4.0.

In addition to the advanced solutions of developed countries, the strongest feeling at the exhibition was that Chinese people accounted for the majority. After a brief analysis with several other exhibitors, Chinese exhibitors accounted for up to a quarter, and the rest were all. For the Chinese entrepreneurs or government officials visiting the exhibition, many entrepreneurs are exploring future development directions and cooperation opportunities. We can guess this, but it is interesting that most of the government officials are invited by large European and American companies to visit. This means that one of the big buyers of Industry 4.0 in Europe, the United States and other companies is the Chinese government, and the meaning behind it may be another kind of exploration.

As a domestic veteran industrial automation solution provider, Sine Electric has a long history and a good reputation in the country, and is a representative of domestic technology companies. In this exhibition, the main exhibits are the inverters and servo systems that are leading in the domestic industrial field. When foreign companies exhibit, they rarely use such products as the main body of display, and more are industry program displays. And customized solutions, the products we show are only the execution link in the overall plan. In short, the position in the whole system is relatively low, and the profit margin is also low. In the future, it is very possible that foreigners will use their tongues, write plans and strategies, and then provide a top-level software architecture, and then the Chinese will implement all the execution components, which is a bit similar to computer manufacturing.

A long time ago, our Lenovo Great Wall learned from IBM and HP Compaq to build computers. When we were about to learn, IBM sold the low-margin process of manufacturing computers to Lenovo, and then went to make plans. The result is that although the computer is still very important in the implementation of the plan, it is only a tool, and it is a traditional tool, which determines that its profit level must not be high. Look at the current profit statements of Lenovo and IBM.

In fact, at the Domestic Industry Fair in November last year, as the highest-level industrial exhibition in China, domestic companies also exhibited many advanced and modern solutions. However, there may be several reasons why I did not exhibit in Germany this time.

First, the domestic solutions are poor. Most domestic companies have grown up in the past 20 years. It is inevitable for foreign companies to have incomplete product lines for hundreds of years. Most of the advanced solutions seen in China may be used. Foreign technology or directly foreign products.

The second is that the success of many domestic companies is the success of sales, and the technical index performance of their products is not very advantageous. However, this type of sales success is difficult to replicate once it reaches the international market. Some well-established companies have begun to climb. But more are still groping.

Third, the cost of overseas exhibitions is high. This year is another small year for exhibitions. Companies can save money without a clear target market. Domestic industrial entities are now struggling. You can see the financial statements of listed companies.

At this exhibition, although we saw many of our shortcomings and lags, we also saw the position of domestic enterprises on the world's manufacturing map. Compared with the non-Western developed countries that vigorously promote industry such as India and Turkey, the products they provide are still at a lower level, such as metal die castings. Our technical advantages are obvious. Many Chinese companies participating in the exhibition also come from this exhibition. . In addition, compared with Japan and South Korea and other countries with more advanced industrial development, the products they provide do not have the feeling of inability to catch up in previous years, and some companies have even fallen behind the outstanding domestic companies.

Although China's industry lags behind developed countries in Europe and the United States on a large scale, our local industrial integrity and huge market volume can cultivate many specific industries with strong professionalism. For example, the development of heavy industry machinery follows domestic infrastructure. The market grows up.

At this Hannover exhibition, we see that there is still a huge gap between Chinese industrial control companies and foreign companies. After experiencing the blue ocean period of the rapid development of the industrial control industry, how to get out of a more professional path and get rid of the industry 4.0 crisis is every industrial control person. Issues that need to be considered.